After several years of organic growth, coupled with strategic acquisitions, Fortress needed to build consistency across their range of private equity, credit and liquid market strategies, ensuring that all communications appeared to be from one firm.

The Dreisbach Group was engaged to review all existing materials produced internally and via agencies in order to create its firm-wide brand architecture. We developed a broad palette, refined logo usage and fonts that worked well across software platforms. From this foundation, we created a broad array of templates, charts and graphic elements, integrated into a firm-wide marketing library. In addition, we developed industry specific white papers and InDesign templates to kick-start their content marketing / thought leadership program.