BRAND: Is it the Right Time to Rethink and Refresh?
When you look at your website, print and digital advertising, and other highly visible aspects of your brand, do they feel right? When you drill down to the sales enablement tools, including pitch books, print collateral, product packaging and documentation – does the same hold true? And, does the full experience tie together?
If not, it may be time to think about refreshing your image, or delving into a full rebranding exercise. Which you choose depends on many factors.