NutriFitness offers clients highly personal interactive health improvement program. From nutritional counseling to physical therapy and highly supportive exercise programs, NutriFitness focuses on building good health habits to improve lives.

The Dreisbach Group was engaged to create two distinct sets of materials – one aimed at physicians who are the primary source of referrals and the other at consumers. The former highlighted the quantifiable benefits of the program using extensive technical data. In contrast, the consumer pieces focused on addressing the needs and concerns of real people, visually displaying the ability to do the things that healthy people enjoy. Nutrifitness was not about ‘quick solutions’ but lasting healthy habits – so content and imagery were brought together to convey the whole mind/body approach to wellness..